---
title: "Spotlight on Vielka Deguidi"
url: https://www.casadecampo.com.do/blog/2020/01/24/spotlight-on-vielka-deguidi/
date: 2020-01-24
modified: 2026-09-02
lang: en
author: "Gitti"
description: "Senior Director of Group Sales HOW DID YOUR STORY AT CASA DE CAMPO BEGIN?  After graduating with a Bachelor Degree in Hospitality Management from Florida International University (FIU), I was..."
categories:
  - "Blog"
image: https://www.casadecampo.com.do/wp-content/uploads/2020/02/Marina-Riverside-Center-1.jpg
word_count: 652
---

# Spotlight on Vielka Deguidi

## Key Takeaways

- Vielka Deguidi starts at Casa de Campo Resort & Villas in June 2011, based out of Chicago, to develop Sales segments in the Midwest, West Coast, Texas, and Northeast & Canada.
- Casa de Campo Resort & Villas gives groups all the amenities of a destination in one single location, with activities, sports adventures, fine dining, cultural experience, and multiple exceptional venues for private functions.
- Vielka Deguidi personalizes client service by asking questions, listening to specific requirements and expectations, using the right terms, showing immediate actions and solutions, and treating everyone as a VIP.
- Casa de Campo Resort & Villas expands for group demand with remodeled Superior Casita rooms, the new Marina Riverside Center, new venues such as Casa del Rio, and updates to other venues and sport facilities.

### Senior Director of Group Sales

![Casa de Campo](https://www.casadecampo.com.do/wp-content/uploads/2019/03/Vielka-Deguidi.jpg)

**HOW DID YOUR STORY AT CASA DE CAMPO BEGIN? **
> After graduating with a Bachelor Degree in Hospitality Management from Florida International University (FIU), I was fortunate to start my career with Marriott Hotels, where the thriving culture and core values were planted in my work ethic. After acquiring more experience in the industry, I started working with Casa de Campo Resort & Villas back in June 2011, based out of Chicago, with the main goal to develop several Sales segments in the Midwest, West Coast, Texas, and Northeast & Canada.
**WHAT IS THE MOST REWARDING THING ABOUT YOUR ROLE AS SENIOR DIRECTOR OF GROUP SALES? **
> One the most gratifying aspects of my job is the opportunity to interact with an array of clients and to forge relationships with a diverse group of people. It is so invigorating to receive a call or a note from a client saying that their program was successful, that Casa de Campo exceeded their expectations, and that they are looking forward to come back. I am truly passionate about this profession and enjoy the art of the sales process.
**WHAT STRATEGIES DO YOU FOLLOW TO TREAT EACH OF YOUR CLIENTS INS A TRULY PERSONALIZED WAY? **
> It is essential to engage with clients in a personal level. I focus in asking questions and listening to each client specific requirements and expectations, in order to provide a tailored experience and anticipate their needs. Furthermore, by using the right terms, showing immediate actions and solutions, and treating everyone as a VIP, I am able to ensure a personalized experience to clients.
**IN YOUR OPINION, WHAT MAKES CASA DE CAMPO RESORT & VILLAS A GREAT LOCATION FOR GROUPS AND MEETINGS? **
> Groups require an extensive logistic operation and diversity of features to fit each attendee’s profile. Casa de Campo Resort & Villas offers to groups all the amenities of a destination in one single location. Groups are able to experience an array of activities, sports adventures, fine dining, cultural experience and multiple exceptional venues for group private functions, all within one safe and secure environment. Pretty much, Casa de Campo is a [one-stop shop for group clients](https://www.casadecampo.com.do/groups/), concealing the most important items to operate a successful group, which makes it the perfect site for all kinds of meetings, conferences, sports activities, weddings, and social gatherings.
**HOW DO YOU SELL CASA DE CAMPO RESORT & VILLAS TO YOUR GUESTS AND, IN GENERAL TERMS, THE DOMINICAN REPUBLIC AS A DESTINATION? **
> Casa de Campo is very different from other properties and sometimes might be difficult for some clients to comprehend the product without experiencing it. I present the property as an exclusive enclave within a destination and focus on emphasizing the unique amenities that are offered to groups that are not available within a standard resort. It is all about providing clients with the emotion of the ideal vacation and translating how Casa de Campo will deliver wonderful memories that will last a lifetime.
**TELL US, ESPECIALLY FOR GROUP CLIENTS, WHICH IMPROVEMENTS CASA DE CAMPO RESORT & VILLAS HAS MADE IN THE RECENT YEARS. **
> In the past few years, the group demands have increased enormously in Casa de Campo Resort & Villas, therefore leading to many expansions and implementations to support that growth. New Sales & Marketing strategies as well as operational tactics have been implemented to convey group’s requirements. The need for more rooms, meeting spaces and venues to accommodate larger groups is one of the factors that led to the renovation of the original Lodge rooms transforming them into the contemporary and [completely remodeled Superior Casita](https://www.casadecampo.com.do/rooms/superior-casita/), the construction of the new Marina Riverside Center, opening of new [venues](https://www.casadecampo.com.do/groups/meeting-venues/) such as Casa del Rio, and several updates of other venues and sport facilities.
To go beyond the standard hotel and resort experience on your next meetings or incentive group, [please contact us](https://www.casadecampo.com.do/groups/rfp/) to create a detailed an personalized proposal.

## Frequently Asked Questions

**Q: How did Vielka Deguidi get started at Casa de Campo Resort & Villas?**
A: Her path started after earning a Bachelor Degree in Hospitality Management from Florida International University, then building experience at Marriott Hotels before joining Casa de Campo Resort & Villas in June 2011. She was based out of Chicago and focused on developing Sales segments in the Midwest, West Coast, Texas, and Northeast & Canada. That background explains why her role is rooted in both hospitality training and regional sales development.

**Q: What makes group sales at Casa de Campo work better than a standard resort setup?**
A: Casa de Campo Resort & Villas is set up as a one-stop shop for group clients, which matters because groups need logistics, variety, and space in one place. The property offers activities, sports adventures, fine dining, cultural experience, and multiple venues for private functions within a safe and secure environment. For planners comparing options, that mix is what makes it fit meetings, conferences, weddings, sports activities, and social gatherings. See the [one-stop shop for group clients](https://www.casadecampo.com.do/groups/).

**Q: What do group planners usually get wrong when booking a destination like Casa de Campo?**
A: The big mistake is treating Casa de Campo like a standard resort instead of an exclusive enclave within a destination. Vielka Deguidi’s approach is to emphasize the unique amenities available to groups that are not part of a typical resort experience. That matters because the value here is not just rooms, but the emotion of the trip and the memories it creates. For planners, that means selling the experience as much as the event itself.

**Q: What improvements has Casa de Campo made for larger group events?**
A: Recent changes were driven by growing group demand, so the property expanded rooms, meeting spaces, and venues to handle larger programs. The original Lodge rooms were renovated into the contemporary and completely remodeled Superior Casita, the new Marina Riverside Center was built, Casa del Rio opened as a new venue, and other venues and sport facilities were updated. Those changes matter because bigger groups need more flexibility across sleeping rooms and event space. The [completely remodeled Superior Casita](https://www.casadecampo.com.do/rooms/superior-casita/) is part of that shift.

**Q: How should someone decide whether Casa de Campo is right for meetings or incentive groups?**
A: Casa de Campo fits best when the goal is more than a basic hotel meeting. The property combines accommodations, dining, golf, experiences across the resort, and multiple exceptional venues in one secure setting. That makes it a strong match for meetings that need both logistics and atmosphere. If you are planning something detailed or personalized, the page points people to [please contact us](https://www.casadecampo.com.do/groups/rfp/) so a proposal can be built around the group’s needs.